High School Sports - The Next Big Thing

I am on my way to Bristol, Connecticut to meet with eight executives from ESPN with one of my clients of the National High School Coaches Association. The NHSCA put the first high school wrestling event on ESPN. It received great ratings on ESPN360 and the ESPN brass immediately called me to set up this meeting to see if the NHSCA would be interested in putting more high school events on. I have made this trip many times trying to sell ESPN on indoor Lacrosse. We were on a few times but could never get them to buy in for a game of the week, mainly because they are loaded up with content during the NLL season. Ratings is king and if high school sports rates, it's going to get on. ESPNU has been very successful with college sports and it seems natural to highlight the next college stars so fans can follow them on ESPNU for the next four years. It seems like high school sports is the new frontier for television executives.