Thursday, April 23, 2009
UFC Overtaking Boxing
Boxing needs a Dana White, it’s that simple. I know Dana has great people around him helping him build the UFC but it starts at the top. I met Dana 5 years ago at the Sportel conference in Monaco where he was pitching worldwide television executives UFC for international distribution. He is a great salesman and sold it with passion. I don’t know how many countries carry it now, but here in the United States, this thing is huge. It has taken over boxing and I think in the next five years will rival WWE wrestling. I just did a deal with a nationwide television outlet to carry a reality show on one of their top fighters. It will be out in July. It’s going to show how these fighters live with their families and how hard they train to become a UFC champion. The ratings that it garners are rivaling all sports and the “pay for view” numbers are through the roof. Boxing better find a Dana White real soon or the sport of kings will be relegated to smaller and smaller venues and television executives will be replacing their boxing content with WWE and UFC.
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