Bad Economy Liquor Ads Get Reprieve

Looks like the Major Leagues are looking at lifting the prohibition on liquor ads for teams and for league sponsors. It’s funny how a soft sponsorship market changes people’s minds. I sell sponsorships for a living so it’s good news for me and my clients but I wonder if they would do it if the market was not so soft now. Most of the people that attend Major League sporting events are adults (people over 18). Even now you would think that a lot of kids attend these events. The only kids that are there are those accompanied by their parents. I don’t think there is any harm on having ads in arenas for liquor. Television is another issue because I think a lot of kids watch the games.