LPGA HEADED for a BIG CHANGE

When the economy changed last September all companies needed to change their focus and strategy. The LPGA needs to do the same. This economy crunch has hit everyone one way or another and it’s about to hit the Ladies Professional Golf Association tour. They need to lower their purse which means less money for the golfers. They need to lower their sponsorship packages so it’s more affordable for mid size companies. They also need to get more creative with sponsors. The LPGA golfers are very friendly, approachable and are some of the most respected and professional of all of the major sports athletes. They need to exploit those characteristics now more than ever and sponsors will flock to them if it’s priced right. The new LPGA commissioner needs to be a marketing person and a deal maker and the LPGA will be just fine.