What’s up with Beckham?

David Beckham is a great player but he is no Pele. Pele started the soccer craze in the late 70’s in the United States and Canada and I believe he ended it when he retired from playing. One of the popularities of the Cosmos was its’ owner Warner Communications. They used their assets to promote Pele and the game. When Warner decided to get out of the soccer business and Pele retired the NASL, demise was not far behind. The MLS is the 5th major sport in the United States it has already claimed that footing. It just needs to be patient and convince more players like Beckham to come play here and the sport will thrive. MLS needs to jazz it up a bit just like Steve Ross did when Warner Communications ran the Cosmos. Bring back the dancers, bugs bunny, concerts and the celebrity sightings at games. David Beckham’s drama is good for the game. It’s getting the sport off of the sport pages and into the mainstream media. It’s all about television and internet now, the day of the newspaper sports section is over. The public relations gurus at the MLS offices in New York City are in no hurry for the Beckham drama to be over.